Historically, we have seen an uptick in brands looking to engage with news [and] political oriented content during election years. However, this is not the trend that we are seeing this year. Brand suitability and the increased polarization of the political landscape are key factors at play here.
Year to date, one podcast ad agency saw the percentage of total podcast ad spend in news podcasts had declined 2.7% so far in 2024 compared to the same period in 2023.
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