The format of short vertical videos is gaining traction on news sites, with 66% of audiences watching them weekly, though most viewing occurs on social platforms.
Indu Chandrasekhar of Wired stated, 'We're looking for as many ways as possible to bring the videos that we're making for TikTok and Instagram [on to] the site,' illustrating a strategic shift.
Liv Moloney from The Economist emphasized that the goal is to 'future-proof our brand,' enabling audiences to consume journalism in their preferred formats.
The Economist's shift to TikTok and Instagram Reels for explainers shows traditional media's adaptation to modern consumption habits, ensuring material stays relevant.
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