News Media Has To Save Itself Rather Than Seek Charity From Advertisers | AdExchanger
Briefly

But it feels like advertisers often frame supporting the news as a charitable endeavor, rather than something that will positively impact their business.
We need real solutions for funding the news, rather than media companies allowing themselves to be sweet-talked into camouflaged business models by ad tech companies and media agencies.
Read at AdExchanger
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