It's peanut butter and jelly': Snoop Dogg embraces Olympic torch baton roleSnoop Dogg brings celebrity sparkle to NBC's Olympic coverage and symbolizes efforts to attract a younger audience with record advertising support.
News Media Has To Save Itself Rather Than Seek Charity From Advertisers | AdExchangerAdvertising support for news seen as charitable, not business strategyNeed for real solutions to fund news and avoid reliance on charity or broken models