LinkedIn's Wire Program and Pinterest's Red Standard program aim to assist publishers in revenue generation after major platforms like Meta discontinued such initiatives.
Yahoo! Finance focuses on boosting ad revenue from social video, reducing web ad density by 40% and emphasizing commercializing video content for monetization.
The Wall Street Journal, long reliant on on-site and YouTube for video monetization, saw an opportunity to expand through LinkedIn's Wire Program, enhancing ad campaigns.
As social platform video viewership rises, WSJ plans to increase video content presence on LinkedIn, Snap, and YouTube, strategically selecting platforms for added value.
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