Media Briefing: European publishers sound off on site traffic struggles
Briefly

"We've no longer got newsstand dominance. We're not one of six or seven titles that someone gets to pick on a newsstand.... I think we're still in the mindset that we do have that dominance, and I think maybe we need to explore how we become part of the bigger conversation.... Do we become part of the wider ecosystem, and is that how we grow our audience and increase that traffic?"
"Any sort of update that comes from Google is always a scary time for publishers out there. There might be a vast tag update on Facebook that impacts everyone's revenue streams negatively."
"We ultimately lack control in what Google and Meta does in terms of the updates in the algorithm or how they want to court publishers."
"Publishers have to go back to marketing.... There is a lack of trust with news over the last five to 10 years. People are going towards TikTok and Instagram for their news information. So how do we get that audience back is really what I think we should do. So a bit more marketing."
Read at Digiday
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