As marketers navigate the early months of Trump's second presidency, they encounter heightened uncertainty, driven by tariffs and consumer spending fears. Industry leaders observe a paralysis among clients, stemming from the anxiety of potential backlash and economic instability. Kirsten Flanik, CEO of Revolt, emphasizes that brands are struggling with the need for decisive actions amidst extreme polarization. This climate has necessitated closer collaboration between clients and agencies, focusing on flexible budgets and contingency plans as brands seek to mitigate the risks of severe market fluctuations.
Almost every client and brand is facing their own set of challenges right now in this time of extreme polarization, accompanied by a fear of retribution if you get it 'wrong.'
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