LinkedIn is set to launch a news banner for users' feeds, featuring curated stories relevant to their professional interests. Curated by their editorial team, the banner allows users to explore articles and posts from diverse sources, enhancing the platform’s content offering.
Unlike other social media platforms retreating from news, LinkedIn is increasing partnerships with various publishers and optimizing their content for the platform. This strategic shift includes aiding publishers in amplifying company announcements and introducing ad revenue-sharing for video content.
With this initiative, users will gain improved access to business-related news, blending insights from both traditional media and LinkedIn's community, thereby enriching the content landscape in users' feeds.
By positioning itself as a hub for professional news, LinkedIn aims to deliver a diverse array of perspectives akin to YouTube's mix of premium and creator content, fostering a heightened engagement among its users.
Collection
[
|
...
]