In a discussion led by digital media consultant Mark Challinor, Kjersti Løken Stavrum, CEO of the Tinus Trust, talks about the evolving landscape of media. She emphasizes the challenges and opportunities in reaching diverse audiences, particularly younger readers, and adapting to their consumption preferences across various platforms like podcasts and videos. Stavrum highlights Schibsted’s ability to adapt and transform its media offerings to include all forms such as text, video, and sound, ensuring efficiency and accessibility for breaking news.
I think we're becoming more multichannel, and what impressed me a lot was how Schibsted is magnificent at being transformative.
When it comes to breaking news, you need it fast, and you need it to be easy to consume... it is important to be efficient in the way you communicate.
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