TV networks are struggling with declining audiences, but streaming their most popular live programs is proving effective at reversing the trend. Disney's streaming of the Oscars led to a significant ratings boost, with Hulu viewers increasing the audience to 19.7 million. Meanwhile, the Super Bowl saw record viewership due to streaming on Tubi, and a notable percentage of the Olympics audience came from Peacock. These examples indicate a growing acceptance and preference for streaming among audiences, especially for live events.
TV audiences have been shrinking for years. But streaming live TV shows on popular services has led to increased viewership for major events, like the Oscars.
Disney's streaming of this year's Oscars on Hulu resulted in a 1.65 million boost in viewers, making it the most popular Oscars in five years.
Fox's streaming of the Super Bowl on Tubi attracted 13.6 million viewers, contributing to it being the most-watched Super Bowl in history.
Last year's Olympics saw 13.5% of its audience coming from streaming, thanks mainly to the Peacock service, resulting in increased viewership.
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