"Sports reporting is all about readership and engagement... Here, everything is a passion project: 'I want to tell this story - I don't know who it is for.'"
"There is a case to be made that in this day and age, all journalists can and should work more closely with marketing departments because, fundamentally, their goals are the same."
"In 2018 the Columbia Journalism Review published a report entitled 'A guide to audience revenue and engagement,' which criticized the traditional journalism ideology."
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