According to Nielsen, YouTube surpassed 10% of total TV viewing in July, reflecting the surging popularity of free, ad-supported streaming services.
Ad-supported TV options are appealing to consumers looking to cut costs, as demonstrated by the overall shift toward FAST services over traditional paid subscriptions.
The rise of FAST options like Tubi and Pluto TV not only reflects changing consumer spending habits but also a nostalgic return to the simplicity of channel surfing.
Legacy media companies struggle to adapt to the FAST model despite launching their own services, facing the challenge of profitability against the backdrop of changing viewer preferences.
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