Games are a way to attract new customers as sites face declining traffic from Google, X, and Meta. For tech companies, puzzles entice new subscribers while engaging existing users.
Adding games and puzzles has become central to publishers' strategies. Apple and LinkedIn's entry has spiked momentum. Companies aim to recreate a satisfying experience and attract attention against competitors like Netflix.
Word and logic puzzles are popular among news and tech companies for user engagement. Games serve as intellectual exercises, offering a sense of accomplishment and differentiating companies' editorial offerings.
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