"Disney is merging departments that previously operated independently to save money and improve coordination. The plan to unite the marketing group and reduce expenses is code-named Project Imagine."
"The layoffs come as Disney tries to adjust to smaller profits from streaming compared to what it used to make from linear television."
"This isn't Disney's first round of cuts. The company has laid off more than 8,000 people since his predecessor, Bob Iger, returned as CEO in 2022 and began a major restructuring."
"Disney employed 231,000 people at the end of its 2025 fiscal year and is working with consultants from Bain & Co. to strategize its cost-cutting."
Disney is set to eliminate up to 1,000 jobs, focusing on its newly merged marketing department. This decision is part of a broader strategy to adjust to declining profits from streaming services compared to traditional television. The company has previously laid off over 8,000 employees since 2022 under a restructuring plan initiated by former CEO Bob Iger. Disney is collaborating with Bain & Co. to enhance cost-cutting measures and improve operational efficiency through departmental consolidation.
Read at Entrepreneur
Unable to calculate read time
Collection
[
|
...
]