Mark Penn argues that overemphasizing brand safety concerns is damaging to vital news media, inhibiting advertisers from supporting quality journalism and informed discourse.
He emphasizes that the fear of advertising alongside news is statistically unfounded and often driven by hidden political motives rather than genuine brand safety.
Mark Penn urges advertisers to shift their perspective, promoting open access to journalism and treating news platforms similarly to sports and entertainment for advertising.
With the disbanding of GARM due to political controversies, Penn highlights the importance of allowing advertising in news spaces to support unbiased information and democracy.
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