"The survey finds that respondents expect to spend 29% more time on AI platforms in the next two to three years, compared with 7% less time on broadcast TV and 4% less time on cable networks/news."
"Around 64% of respondents believe that humans will collaborate with AI to create premium content, including box office hits, while only 17% think the box office will be dominated by 100% human-created films."
"When it comes to interest in content fully created by AI, acceptance was far higher for the short-form side than long-form side, with roughly 60% accepting AI-generated TV commercials."
"Millennials reported the highest interest across the board, while Baby Boomers and Gen Z were aligned in their hesitance toward AI, particularly in trust towards AI journalists."
A survey of nearly 2,000 individuals indicates a shift towards AI-generated content, with respondents anticipating a 29% increase in time spent on AI platforms. In contrast, traditional media like broadcast TV and cable networks are expected to see declines in viewership. Approximately 64% believe in human-AI collaboration for premium content creation, while 51% are neutral or excited about AI-generated films. Acceptance of AI content varies, with higher acceptance for short-form content compared to long-form, and Millennials show the most enthusiasm for AI-generated media.
Read at TheWrap
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