Roughly a third of Gen Z men engage with traditional news sources, while only about a quarter of women do, indicating differing news consumption habits within the generation.
Research indicates that about half of TikTok users under 30 scroll for news, showcasing social media's potential as a vital platform for reaching Gen Z audiences.
Gen Z shows a willingness to engage with paywalled media sources, yet there is a noticeable lack of interest, especially among women, for deep-dive political content.
Despite challenges, engaging Gen Z women in news topics is possible by selecting appropriate media platforms and acknowledging their unique consumption preferences.
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