Read at Poynter
CNN's new chairman and CEO, Mark Thompson, has announced the cancellation of the morning chat show, 'CNN This Morning,' as part of a shift towards offering more straight news coverage. Thompson believes that CNN's current programming has an 'old-fashioned and unadventurous feel' and wants to capitalize on the trend of people consuming news on their smartphones instead of their TVs. This change reflects Thompson's strategy of offering a true multimedia approach and adapting to the evolving media landscape. The new lineup will include an extended version of the current show, 'Early Start,' and a shift of 'CNN News Central' to the morning time slot.
CNN will cancel 'CNN This Morning' and no longer host a morning chat show. The network will focus instead on offering more straight news coverage.
Thompson joined CNN last fall and laid out his plans for the cable network, noting that most people under retirement age turn to their phones for news and not their TVs. He believes that CNN's current programming has an 'old-fashioned and unadventurous feel' and wants to adapt to the changing media landscape. Thompson's strategy is to offer a true multimedia approach, with a focus on delivering news to people's smartphones. This shift in programming reflects his vision for CNN to become more relevant and appealing to a younger audience.
CNN's linear services and even its website can sometimes have an old-fashioned and unadventurous feel as if the world has changed and they haven't.