Content creators are reacting to potential economic downturns, with many influencing their approaches to avoid backlash similar to what occurred during past financial crashes. As economic fears grow, some creators, including comedians and lifestyle influencers, focus on niche impacts rather than providing direct financial advice. Influencers like Maddy Carty stress the importance of ethical content, while political figures rely on reputable sources to inform their commentary without misleading fans. This cautious approach aims to mitigate the risks from audience misinterpretation of advice in a volatile economy.
"If it's just chucking more content into the void, that isn't responsible - it's not ethical," she said. "I think it can be quite short-sighted, especially as things change quickly."
"Amid the frenzy, some creators are wary of making videos about the potential recession - particularly those who saw what happened to other creators during the most recent financial crash in 2022."
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