The rise of generative AI-powered online search has stirred a panic among many news publishers, who fear that the technology could cause further harm to their already struggling business models.
One leader in the space is Subtext, a marketing platform founded in 2018 that enables media companies to directly reach their core audience members via text, aiming to establish a personal, enduring connection with readers.
Some publishers have attempted to solve the problem by inking licensing deals with AI companies, while others like The New York Times have taken legal action against AI companies for alleged IP violations.
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