Mantis reveals that traditional keyword blocklists hinder advertisers and publishers by blocking over half of Oscar-related content, which results in substantial revenue loss. Their findings show that while keyword-based strategies flagged thousands of pages, AI-driven solutions reduced the blocked content significantly without compromising brand safety. The article emphasizes the issue of nuance in film reviews, where themes like violence or drugs can lead to unwarranted ad restrictions, impacting major films and franchises that attract quality audiences during events like the Oscars.
Mantis' findings indicate that agencies using traditional keyword blocklists miss over half of Oscar-related content, leading to significant revenue and audience engagement loss.
The analysis reveals that agencies' blocklists flagged 3,161 Oscar-related pages as problematic, while AI-driven solutions reduced this to just 964, showing a major efficiency gap.
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