Sandy Naude from Africa Community Media highlighted that their digital transformation has been significant, focusing on data-driven insights and tailored content that resonates with diverse audiences.
AI is profoundly impacting operations, particularly in content curation and audience segmentation, helping personalize experiences and optimize programmatic advertising for improved revenue.
The relationship with big tech platforms is collaborative yet complex, underlining the necessity for media organizations to navigate these dynamics while enhancing content delivery.
In 2024, Africa Community Media is also focusing on diversifying revenue streams, including events and native advertising, to build sustainable growth alongside digital expansion.
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