"Misinformation spreads because it feels true to someone who already suspects something about you. Disinformation is rarely about facts. It is about trust."
"False narratives incubate in fringe spaces like Telegram channels, anonymous Reddit threads or hyper-partisan podcasts. They are refined, repeated and amplified before they ever touch mainstream media."
"What matters is what you're doing to both proactively and reactively protect yourself from these false narratives. If you don't quickly lean in and challenge false narratives..."
Misinformation poses significant risks to organizations, often beginning in fringe spaces before reaching mainstream media. Leaders must recognize early warning signs, such as disengagement and avoidance of direct communication. The current environment is characterized by contested decisions and decoded statements, making trust essential. Proactive measures are necessary to counter false narratives, as preparation is more effective than mere rebuttal. Understanding the dynamics of misinformation is vital for maintaining credibility and safety within organizations.
Read at Entrepreneur
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