"I did research on YouTube," said Jackie Zuk of Next On Scene Media. "I set up a little station, like a mixer in my guest room closet in my bedroom, and I would promote people's businesses on my show." Zuk emphasized the importance of learning and adapting as she launched her podcast, highlighting that her initial modest audience has dramatically grown over the years through dedication and strategic promotion.
"They can listen whether they're commuting, whether they miss their episode, they can listen to it when they have a free like half hour, you know, and I think that that makes a huge difference," said Zuk, stressing the convenience of on-demand podcasts that allows listeners to engage with content on their own terms, a major advantage over traditional radio.
"It was like one a week for a while, and then it really like grew into bigger things that were like, we're getting attention," said Zuk. She explained how consistency in releasing episodes significantly contributed to her growing audience, combined with promoting her guests on social media, creating a natural growth trajectory for her podcast.
"I love the podcasting game, but I call it the content circle," said Kevin Cooney, highlighting the interconnectedness of content creation across platforms like social media and podcasts. Cooney noted that launching a podcast helped him enhance his existing digital presence, further engaging with his audience.
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