In the world of marketing, the ability to influence perceptions is paramount to driving growth and revenue. One of the most sure-fire and overlooked ways of breaking into the minds of others is by consistently featuring you and your brand on TV news.
As a PR professional who works to secure media placements for his clients, I have seen firsthand how consistent local TV features can affect a brand's image and bottom line. From attracting higher quality clients to being invited to speak on bigger stages, I assure you that making the camera your best friend is in your best interest.
Crafting newsworthy content with a local hook is essential to getting on TV. To pass the litmus test of being newsworthy, tailor your story to the heartbeat of the community. Local news thrives on what affects the day-to-day lives of its viewers. When drafting a press release, infuse it with regional statistics, stories, or tie-ins to current events.
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