Starting May 12th, YouTube will implement a change to reduce mid-roll ads that interrupt content, focusing instead on placing ads at natural break points. This update allows creators to choose between automatic or manual ad placements while highlighting that a combination of both could lead to increased revenue. A newly introduced feedback tool in YouTube Studio will help users identify whether their selected slots are considered interruptive. However, YouTube warns that videos with manual slots may earn less if deemed interruptive, reflecting a continuing trend of shifting ad control away from creators.
Starting May 12th, YouTube will introduce fewer mid-roll ads, focusing on 'natural break points' to enhance viewer experience and potentially increase ad revenue.
YouTube's recent changes aim to align ad placements with natural pauses in videos, leveraging insights that suggest a mixed approach increases revenue for creators.
Creators will have the option to maintain manual control over ad placements but may risk lower revenue if selected slots are deemed interruptive after changes.
This policy shift follows previous alterations that limited creator control over ad placements, reflecting ongoing adjustments in YouTube's approach to advertising and user engagement.
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