"YouTube's next frontier is the living room and subscriptions," according to Mohan.
Ultimately, Kane says, DSPs should identify unreliable SSPs and either ignore them or be willing to bid above or below their floor prices.
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"YouTube's next frontier is the living room and subscriptions," according to Mohan.
Ultimately, Kane says, DSPs should identify unreliable SSPs and either ignore them or be willing to bid above or below their floor prices.