YouTube is set to automate mid-roll ad placements starting May 12, aiming to enhance viewer satisfaction and increase creator earnings. Ads will be inserted at natural pauses, avoiding disruptive placements, and older videos with manual mid-rolls will be updated automatically. The change follows successful tests showing over a 5% revenue increase for channels using both auto and manual ads. Although creators can opt out of automation, doing so might reduce their revenue. Many creators, including Amanda Golka, are cautiously considering the update, prioritizing viewer experience alongside revenue.
"...putting more ads in the middle of videos could help creators earn more money..."
"YouTube tested this ad change in July...channels that enabled both auto and manual mid-roll ads saw an average of over 5% increase..."
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