YouTube is set to change the placement of mid-roll ads to reduce viewer disruption. Starting May 12, 2025, ads will be placed at more natural break points, rather than interrupting key moments in a video. This shift aims to maintain viewer engagement and lessen annoyances commonly associated with ad interruptions. Content creators can opt out of these auto-placement changes for videos released before February 24, 2025, although the change may increase revenue for those who embrace it, following positive results from an early experiment conducted by YouTube.
YouTube's new ad placement aims to reduce viewer interruption by aligning mid-roll ads with natural breaks in videos, enhancing the overall viewing experience.
Starting May 12, 2025, YouTube will upgrade mid-roll ads to be less disruptive, placing them during more suitable breaks in content for a better viewer experience.
Collection
[
|
...
]