The creator marketplace is rapidly embracing livestreaming to bring in bigger bucks.Smosh, for example, started out 18 years ago as a sketch comedy duo on YouTube.Since then, it has expanded its talent and production teams to monetize content on other social video platforms.In 2021, Smosh hired its first CEO, Daniel Tibbets, a TV vet who is simultaneously serving as GM of Latino-focused media brand El Rey Network, where he's been for seven years.
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