WhatsApp is testing a new advertising model by introducing ads in the Status section, the first time the platform has incorporated advertising since its acquisition by Facebook in 2014. Alongside ads, WhatsApp is also rolling out new features allowing creators to charge for Channels and promote their content. The ads will resemble Instagram Stories, appearing as full-screen visuals. Despite these changes, WhatsApp maintains that private messages will remain encrypted and unaffected by these advertising efforts, ensuring user privacy is preserved.
Ads are coming to WhatsApp, marking the first advertising presence since Facebook's acquisition in 2014, primarily appearing in the Status section.
WhatsApp is introducing monetization options for creators, including paid subscriptions for Channels, enabling exclusive content access to followers.
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