The discovery aspect is the primary area of conflict, given that Google has the ability to control and direct the majority of search traffic, whether to sponsored listings, its own properties, or these SVPs, as most user searches for a Point of Interest (POI) begin on Google.
For SVPs like Yelp, the expectation is that Google will fairly display results rather than directing traffic to its preferred destinations, which could harm their businesses. Transparency and fairness in this process are what Yelp and other SVPs are seeking.
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