In September 2021, Jim Lanzone took the reins at Yahoo, a company once at the forefront of the internet but now a mere shadow of its former self. Under private-equity owner Apollo Global Management, Lanzone faces the monumental task of reviving a brand whose missed opportunities have led to its downfall. With a history of successful turnarounds, including revitalizing AskJeeves and CBS Interactive, he is determined to address the legacy issues that caused Yahoo's significant loss in value, from $100 billion to its sale price of $5 billion.
Jim Lanzone, who took over Yahoo in 2021, relishes turnarounds, aiming to revive the company from its past failures and lost opportunities.
Yahoo, once a tech giant, saw its value plummet from $100 billion, ultimately being sold for just $5 billion, highlighting its troubled legacy.
Lanzone's history of reviving struggling brands like AskJeeves shows promise, yet skeptics doubt he can restore Yahoo's former prestige.
Yahoo's missed chances to acquire key companies like Google and Facebook represent a critical turning point, contributing to its decline and eventual sale.
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