Williams-Sonoma’s price target was raised to $230 from $225 while maintaining a Buy rating. The company has built a large lead over competitors by generating about two-thirds of sales from e-commerce. Industry-leading digital marketing and social media expertise is expected to improve engagement with both U.S. and international customers. The e-commerce mix and marketing capabilities are presented as key drivers supporting stronger customer reach and performance versus peers.
"Williams-Sonoma has built "a huge lead over competitors" in generating approximately two-thirds of sales from e-commerce, says the analyst, who believes the company's industry-leading digital marketing and social media expertise will help the company to better engage U.S. and international customers."
"Argus analyst Christopher Graja raised the firm's price target on Williams-Sonoma () to $230 from $225 and keeps a Buy rating on the shares."
Read at TipRanks Financial
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