Will Embracing Open Programmatic Be Retail Media's Savior Or Downfall? | AdExchanger
Briefly

This is Allison Schiff, temporarily filling in on the commerce beat for our intrepid senior editor, James Hercher.James is AdExchanger's resident expert on all things commerce and retail media.That's why this is his newsletter.But for the next number of weeks, James will be out on paternity leave - congratulations, James! - so a rogue cast of characters from the AdExchanger team, including myself, will be pinch-hitting in his absence.
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