In this exclusive byline ahead of ATS Madrid 2023, Carlos Risco, senior client success manager, Lumen, discusses how attention is shaping the future of ad measurement.We live in a world where there are distractions and entertainment everywhere.As soon as you wake up and check your phone or turn on the TV, you've engaged with brands and advertisers before you've even had your first cup of coffee.
#years #information #necessarily #entertainment #netherlands #user-experience #attribution #distractions #google-chrome
[
add
]
[
|
|
...
]