The article emphasizes the importance of infusing personality and storytelling into internal company communications. Many internal newsletters fail to engage employees because they often come across as dry, one-way messages full of corporate jargon and updates. Instead, employees want authentic narratives that resonate with them, reflect their experiences, and provide useful information. Highlighting relatable stories, behind-the-scenes insights, and genuine leadership communications can significantly enhance engagement and trust within the organization.
"What works in internal communication are stories, not statistics or slogans. Employees want to see themselves reflected and receive useful information that feels genuine."
"When internal newsletters lose personality and human voice, they risk becoming mere corporate announcements. Employees crave content that resonates on a personal level."
#internal-communication #employee-engagement #storytelling #corporate-culture #business-communication
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