Pinterest is strategically preparing for growth in 2025 by enhancing its visual search features and expanding its international ad revenue potential. With a significant focus on markets outside the U.S. and Canada, where monetization is still underutilized, the company has hired Cecile van Steenberge to establish an international sales presence. While details on new features remain limited, Pinterest aims to differentiate itself through unique offerings that will benefit long-tail advertisers, emphasizing the importance of global growth for future revenue.
Pinterest is gearing up for a big 2025, doubling down on visual search, expanding its global footprint and rolling out more performance-driven tools to woo long-tail advertisers.
We know that that monetization potential exists [outside of the U.S. and Canada], and now we're really focused on executing to make sure that we take advantage of it.
Matt Crystal, Pinterest's vp of performance, said that the team would have 'a lot to share later this year,' though didn't provide any specifics.
Her first task will be to build out a full-time sales team on the ground across Europe, LATAM and APAC.
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