The article discusses how the evolution of search engines, particularly with the rise of AI overviews and instant answers, is reshaping audience building strategies. It highlights the challenges organizations face in gaining visibility as users often encounter AI-generated content or sponsored ads before reaching organic search results. John Miller, founder of Scribewise, shares insights on how businesses must adapt their approaches to content creation and search engine optimization (SEO) to effectively attract and monetize an audience in this new landscape.
Building an audience today requires more than just great SEO and quality content; it's a changing landscape where AI-driven search results dominate user experiences.
The emphasis has shifted from simply attracting readers to reconsidering how organizations monetize their web traffic in an era of AI overviews and sponsored results.
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