It's still business as usual," said Ryan Maynard, vp of programmatic sales operations at Raptive, which operates ad sales for thousands of publishers."It's just shifting it from Google deciding, 'OK, we're going to remove cookies on this day,' to putting it in the hands of the user to decide."
The tech company's steadfast plan to deprecate third-party cookies and roll out its Privacy Sandbox solution seemed unbudgeable, but Monday's announcement instead sounded like Google was telling publishers, 'just kidding.'
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