Disney's Lisa Valentino is speaking at AdExchanger's Industry Preview in New York City on February 7. Click here to register.In the years before streaming consumption overtook cable, planning for the TV upfronts in January would be like holiday shopping in July.But not so in the era of AVOD.This year, Disney bumped up its annual tech and data showcase from March to January so as to have an opportunity to show off its ad targeting and measurement chops in time for the upfronts.
#years #opportunity #performance #relationship #specifically #intentionally #consumption #scalability #programmatic #nbcuniversal
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