Why Content Recommendation Widgets Will Hurt Publishers In The First-Party Web | AdExchanger
Briefly

Today's column is written by Alessandro De Zanche, an audience and data strategy consultant.The 30-year agreement between Yahoo and Taboola recently made headlines, but it also left a few in the industry wondering.Remember: Yahoo's ownership has changed hands twice in the last six years.And only two years ago, Taboola and Outbrain decided to merge before abandoning that plan.
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