WhatsApp is launching new advertising features designed to monetize the platform while maintaining user privacy. The ads will appear in a dedicated Updates tab and will not use the contents of private messages to determine the advertising displayed. Instead, user location, interactions with other ads, and linked accounts will personalize content. Businesses can promote themselves within this section and will be charged a 10% commission on subscription fees. Experts express concerns that user perception of increased advertising could lead to backlash, particularly in Europe, where WhatsApp is primarily seen as a messaging tool.
WhatsApp's new ads will not interfere with private chats; instead, ads will use location and user interactions to drive suggested content.
Businesses can promote ads in the Updates section to attract followers and will be charged a 10% commission on subscriptions.
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