WhatsApp announced it will start displaying ads in its Updates tab, a significant shift for the platform which was initially created to be ad-free. This change is part of Meta Platforms' strategy to generate revenue from its vast WhatsApp user base, which numbers around 1.5 billion daily users. The ads will not affect personal chats as they remain end-to-end encrypted. WhatsApp clarified that ad targeting will not involve personal message content, ensuring user privacy while incorporating new revenue streams through targeted advertisements and subscription services for channels.
WhatsApp is introducing ads in its Updates tab, aiming to monetize the app without affecting personal messaging, a change from the platform's ad-free promise.
Meta Platforms is tapping into the massive user base of WhatsApp, designing ads that will target users based on specific information while ensuring privacy.
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