Netflix aims to enhance its advertising strategy by rolling out AI-generated ads in 2026 for users of its ad-supported subscription tier. This decision follows the introduction of a $7.99 per month ad-supported option, which has witnessed high engagement, averaging 41 hours of streaming per month from users. The move has sparked significant backlash from subscribers who feel that paying for a subscription shouldn’t mean enduring ads. Nonetheless, a portion of the audience sees AI-generated commercials as potentially offering a more personalized viewing experience.
Netflix's ad-supported users are reportedly streaming around 41 hours a month, prompting the company's decision to introduce AI-generated ads in 2026 for a more tailored experience.
Many subscribers are outraged at the prospect of ads, questioning the purpose of a subscription while others see potential benefits in better-targeted commercials.
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