Google announced the decision to keep third-party cookies after initially planning to stop using them, impacting industry players like The Trade Desk, Inc.
Google's Privacy Sandbox initiative introduced 'Federated Learning of Cohorts' to group users for targeted advertising, aiming to improve overall performance over time.
The vice president of the Privacy Sandbox at Google acknowledged the impact of the transition to keep third-party cookies and emphasized the need for informed user choices.
The Trade Desk stock experienced an 8.49% decrease, highlighting the market's reaction to industry developments like Google's decision to retain third-party cookies.
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