RXNT embarked on a rebranding journey in 2019 to modernize an outdated identity that could no longer represent its growth beyond electronic prescribing software. Initially celebrated for their e-prescribing solution in 1999, the company struggled with narrow market perceptions, limiting its growth potential. To remain competitive, RXNT recognized the need for a bold transformation in branding to effectively communicate its broader range of solutions, moving from the limitations imposed by familiarity to a dynamic, evolving identity in a rapidly changing industry.
Every established organization faces an inflection point: you've built a track record, earned industry trust, and your name is well-known, but familiarity is working against you.
We had to be bold. Overcoming outdated perceptions was essential to shifting our brand identity and expanding our market reach successfully.
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