Sarah, a seasoned branding expert, faces a decline in organic traffic as potential clients increasingly turn to AI chatbots for recommendations. Realizing that traditional SEO methods no longer suffice, she learns about Generative Engine Optimisation (GEO), which emphasizes creating exceptional content that gets recognized and cited by AI. Unlike SEO, where users have to click through to her site, GEO positions her as an authority directly within AI responses, making it crucial for her to adapt her strategy for visibility in today's digital landscape.
"GEO stands for Generative Engine Optimisation, which means elevating your content to be the go-to source for AI chatbots, distinguishing from traditional SEO practices."
"Unlike traditional SEO where clicks matter, GEO serves your expertise directly to users, expanding your reach and positioning you as an authority through AI responses."
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