Pricing floors are critical tools for programmatic publishers. However, many in the field lack the strategy to optimize their auction techniques, which can greatly impact revenue.
Publishers should start with simple settings for floor pricing, adjusting for different inventory types and understanding how user session times affect ad impressions and bidding.
Some SSPs and DSPs ignore publisher-set pricing floors, which leads to frustration. Publishers must advocate for their pricing standards with SSPs to ensure compliance.
Strategically adjusting floor pricing can significantly enhance ad revenue, particularly when considering specific factors like session duration and overall bid density.
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