What leaders need to know about generational privacy preferences

To cater to the differing technological preferences of multiple generations, businesses must consider the digital habits of each group, particularly focusing on personalization's role in enhancing customer interactions.

As generations shift, the importance of personalization is evident among younger consumers, with 47% of Gen Z and 40% of millennials prioritizing it, though interest is declining.

The decline in demand for personalization among younger generations may stem from increased awareness of data privacy, leading consumers to prefer end-user control over the personal data shared.

Organizations are challenged to strike a balance between personalizing the consumer experience and protecting personal data, often through opt-in features that respect user preferences.

Read at Securitymagazine